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New Pigeon Forge Attraction: The Sweet Spot is Replacing Memories Theater

The Sweet Spot is a new Pigeon Forge attraction coming soon
March 18, 2026

One of the great things about Pigeon Forge is there’s always something new and exciting popping up. That’s the case once again, as the former Memories Theater is getting a full makeover and turning into a new attraction where sports and sweets meet! The Sweet Spot will be a place for families and groups to hang out, play games, and snack on sweets together. Here’s a sneak peek at what The Sweet Spot will bring, and why it’s going to be a Pigeon Forge attraction worth checking out when you visit the Smokies:

A Familiar Location Starts a New Chapter

For years, Memories Theater was a Pigeon Forge attraction where folks went for live music and tribute acts. If you wanted to enjoy classic songs and tribute shows, that was your spot. Now, the building will enter a new era. The space is getting a complete revamp as The Sweet Spot, designed for people who want to do stuff, not just watch it happen from their seat. Expect an indoor playground for families, groups, and birthday parties, filled with energetic, interactive fun!

What’s Inside This New Pigeon Forge Attraction?

golf simulator

Guests can expect a mix of entertainment, sports simulators, and delicious desserts, all under one roof at The Sweet Spot! Whether you want to take swings in one of the indoor baseball simulator suites, tee off in golf simulators, or play a round of interactive mini golf, this new Pigeon Forge attraction will give people the chance to test their skills against friends and family.

But, that’s not all that’s “sweet” about this new spot. You’ll get to enjoy some delicious delicious ice cream when you aren’t busy fighting for bragging rights. One of The Sweet Spot’s specialties is their Chimney Cake Ice Cream Cones, which are made with cinnamon bread and baked right in front of you!

The Sweet Spot’s Place on the Parkway

Located at 2141 Parkway, The Sweet Spot sits in the middle of all the action, surrounded by classic attractions and restaurants. You can find it beside Rowdy Bear’s Smoky Mountain Snowpark.

Adding something this interactive keeps things interesting for repeat visitors of Pigeon Forge. The city has long been known for its dinner theaters and live shows, but combining sports and sweets brings a whole new vibe. If you’re visiting with kids, it’s a solid indoor option any time of year. Rainy afternoon or need a break from sightseeing? Stop by and let everyone in your crew enjoy some fun.

When Will it Open?

baseball bats

The Sweet Spot is currently being built inside of the old Memories Theater. There’s no official opening date as of yet, but it’s expected to open sometime in Spring 2026. Stay tuned to Visit My Smokies for additional details as they become available.

With sports simulators, desserts, and a laidback atmosphere full of fun, The Sweet Spot promises to be a unique Pigeon Forge attraction where visitors can play, laugh, and make memories together. As you make your plans for visiting the area, make sure to learn about more Smoky Mountain attractions that you don’t want to miss!